When to shop for what
October → December · category peak windows · based on Amazon UK sell-through
Oct
Nov
Black Friday
Dec
Last delivery
25 Dec
Gifts
Oct 15 – Dec 22
Tech
Oct 1 – Dec 22
Decor
Oct 1 – Dec 15
Food & drink
Nov 15 – 25
Movies
Dec 1 – 25
Music
Dec 1 – 25
Gifts
Tech
Decor
Food
Movies
Music
Tech and Decor start earliest.
Gifts peak at Black Friday — order before Dec 15.
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